“Recent studies show that up to 62% of children feel their parents are frequently digitally distracted whilst they are trying to talk to them – with the number one factor in this being the smart phone[1]. Many children are also consumed by their own devices – with the combination coming to significantly re-shape traditional family dynamics and, in some cases, even negatively impacting the relationship between parents and their kids. A study by Paediatrician Dr Jenny Radesky found that technological distractions not only eat up precious socialising and bonding opportunities, but also lead to an escalation in child misbehaviour and a sense of frustration on the child’s part, due to the need to “compete” for parental attention2.”

Read the full media release here: The WeDo Game media release